This past Sunday afternoon Barry Schwartz hosted a mini-SMX in Jerusalem, Israel. Vanessa Fox joined him from the US as well. A short, relaxed version of SMX. Nice event – loved that it was so close to our office! It was good seeing my friends and colleagues from various places in Israel who made their way through the mountains to Jerusalem on what turned out to be a beautiful springlike day!
I spoke about Reputation Management Pitfalls and I will share the main points.
Note: when I say reputation management I mean getting negative results for your keyword out of the top 10 in Google.
1) Understand what your client really wants – it’s not always what they tell you at first. Dig deeper.
2) The goal is to “own” the top ten in Google and other search engines by working with Google – create and promote sites full of relevant content and get authoritative and/or topic-relevant links.
3) Don’t confuse Rep Management with SEO – it’s not a good idea to overdo the linking process – you will end up making your job more difficult – you will need to compete with yourself to move more sites into the top ten.
I will post the presentation on Slideshare soon.
First time at CES – I decided to go in order to understand better what I can do to expand our offerings on YouNeverCall.com and our other cell phone and tech websites. We get huge amounts of visitors but dont manage to turn enough of them into customers – yet. We think this is for two reasons.
1) The site needs a major upgrade – which we are doing.
2) We dont have the products that people want – many people just want to buy a cell phones.
In any case the show was interesting and I saw a lot of interesting technologies. – especially related to 3D TV in the home.
But the event also made me feel old. I could see so many young companies banking their future on what could best be summed up as a cute idea. Reminded me of my first few tech jobs.
Some examples: a ball-shaped mouse, various iphone stickers to personalize your iphone, plastics to put on your TV to make it appear to have more depth etc.
I feel like I have a much better sense of how likely a company is to succeed than I did some years ago…
So I feel like I have been around the block a few times – enough to identify other people’s naïveté about projects that will fail. Interesting that I still get into projects of my own that are bound to fail!