This past Sunday afternoon Barry Schwartz hosted a mini-SMX in Jerusalem, Israel. Vanessa Fox joined him from the US as well. A short, relaxed version of SMX. Nice event – loved that it was so close to our office! It was good seeing my friends and colleagues from various places in Israel who made their way through the mountains to Jerusalem on what turned out to be a beautiful springlike day!
I spoke about Reputation Management Pitfalls and I will share the main points. Note: when I say reputation management I mean getting negative results for your keyword out of the top 10 in Google. 1) Understand what your client really wants – it’s not always what they tell you at first. Dig deeper. 2) The goal is to “own” the top ten in Google and other search engines by working with Google – create and promote sites full of relevant content and get authoritative and/or topic-relevant links. 3) Don’t confuse Rep Management with SEO – it’s not a good idea to overdo the linking process – you will end up making your job more difficult – you will need to compete with yourself to move more sites into the top ten.
I will post the presentation on Slideshare soon.
I just read a blog post about Reputation Pruning (originally published in May this year). This is the practice of removing social media comments, picture tags etc. that can reflect negatively on your reputation. The author, Tyler Hayes, presents a point of view which I think is ridiculous.
In Tyler’s view social media is meant to be an extension of who you really are – and so altering any part of it is somehow dishonest.
My response is that people should put themselves in the best light.
There is no moral obligation to let other people or situations show anything negative about you.
